§ Pricing

Pick your plan. One system. Total control.

Five plans, one system. Pick the one that fits the counter you lead, and grow into the next when you need it. No contracts, no hidden fees, cancel anytime.

Replaces the 5–7 subscriptions most shops juggle

Omniscient Home-FFL / Gunsmith

Home-FFL / Gunsmith

$149 /mo

or $1,639/yr

37 features

Sell, log and stay compliant at the counter, from the kitchen table or the bench.

Sales 5

Register & checkout
Excise tax exemptions
Price overrides
Restocking and refund fees
Returns & exchanges

Financials 4

Card surcharge
Card transactions and batches
In-store card terminal
Refunds to the original cardAt the register only

Compliance & ATF 8

A&D bound book
ATF inspection link
Digital 4473
4473 corrections
A&D book import
FFL transfers
Multiple handgun sale reports
State and age sale rulesAt the register only

Inventory & restock hub 1

Distributor feeds2 distributors

Clients & loyalty 3

Customer list
Customer privacy and data removal
Firearm pickup reminders

Marketing 1

Discount codesAt the register only

E-commerce & orders 1

Product editing

Website builder & design 2

Site style guide
Business profile

Gunsmithing 2

Gunsmith work orders
Service fees

Reports & analytics 1

Sales history

Store security & setup 6

Account recovery contacts
Data exports
Practice mode
Sign-in security
Store setup checklist
Your plan and billing

Hardware & apps 3

In-store appliance
Local desktop software
Counter POS app

Omniscient Gun Show / e-Commerce

Gun Show / e-Commerce

$349 /mo

or $3,839/yr

73 features

Take your shop online and to the show. Includes integrated distributors, E-NICS and compliance.

Sales 7

Register & checkout
Excise tax exemptions
Price overrides
Restocking and refund fees
Returns & exchanges
Keyed-in card on firearm sales
Manual line discounts

Financials 6

Card surcharge
Card transactions and batches
In-store card terminal
Refunds to the original card
Online card payments
Split payment

Compliance & ATF 10

A&D bound book
ATF inspection link
Digital 4473
E-NICS background checks
4473 corrections
A&D book import
FFL transfers
Multiple handgun sale reports
State and age sale rules
4473 kiosk

Inventory & restock hub 5

Consignment
Send orders to distributors
Distributor feeds3 distributors
Restock hub order builder
Write-offs

Clients & loyalty 4

Customer list
Customer privacy and data removal
Firearm pickup reminders
Customer import

Marketing 6

Discount codes
Email signup list
Events calendar
Send email from your address
Tracking pixels
Promotions

E-commerce & orders 11

FFL finder for firearm orders
Shopping cart and secure checkout
Product editing
Add your own products
Catalog markup pricing
Category margin overrides
Brand margin overrides
Catalog search and filters
Choose categories and brands to sell
Distributor drop-ship of web orders
Store on your existing website

Website builder & design 9

Drag-and-drop website builder
Site style guide
Business profile
Age gate
Media library
Multiple website designs
Publish and version history
Website design templates
Your own web address

Reports & analytics 4

Sales history
Business dashboard
Economic nexus tax report
Website and sales analytics

Store security & setup 6

Account recovery contacts
Data exports
Practice mode
Sign-in security
Store setup checklist
Your plan and billing

Hardware & apps 5

In-store appliance
Local desktop software
Counter POS app
Kiosk devices
Multiple registers

Omniscient Gun Store

Gun Store

$649 /mo

or $7,139/yr

113 features

Manage sales, marketing, compliance, inventory, and e-commerce from the same system.

Everything in e-Commerce, plus:

Sales 3

Manager overrides
Special orders
Tax-exempt and resale sales

Financials 3

Cash management
Quick invoices
Remote payments and payment links

Compliance & ATF 2

Electronic fingerprints
NFA transfer automation

Inventory & restock hub 8

Inventory counts
Distributor feeds5 distributors
Barcode labels
Inventory import
Low and dead stock alerts
Reorder suggestions and restock levels
Trade-ins
Used gun buys

Clients & loyalty 5

Gift cards
Customer records and profiles
ID scan to customer
Layaway
Store credit

E-commerce & orders 2

Online store on your inventory
Packages (builder and website sections)

Website builder & design 1

Website extensions

Gunsmithing 7

Gunsmith work orders
Service fees
Gunsmith customer updates
Gunsmith estimates
Gunsmith parts and ordering
Gunsmith photos
Release special orders before payment

Reports & analytics 4

Inventory aging report
Marketing analytics
Shift and cash reports
Stocking gaps report

Store security & setup 4

Staff roles and permissions
Organization security policy
Shifts
Team users

Hardware & apps 2

ID card scanner
Receipt and label printers

Omniscient Gun Range / Training

Gun Range / Training

$1,199 /mo

or $13,189/yr

179 features

Take your business to the next level. Add Range, rentals, classes, waivers, membership, and a full-service CRM.

Everything in Gun Store, plus:

Financials 1

Recurring billing

Inventory & restock hub 1

Distributor feedsAll distributors

Clients & loyalty 3

Loyalty points
Membership plans
Member billing

Expansion marketing 24

Coming soon
Local search kit
Review requests and review inbox
Class and range booking pages
Directory listing kit
Lead inbox and instant replies
Events engine
Refer a friend
Transfer customer follow-up
Ads helper
New-shooter path
Loyalty for visits and campaign codes
Consent and unsubscribe
Customer lists
Restock and price-drop alerts
Reminders
Growth dashboard
Sending from your own domain
Email campaigns
Automations
Text marketing and text-back
Social posts for your store
An event planner that tells you which events fit your store and walks you through filling them
Local partner and referral programs
New-customer programs that run in the background

E-commerce & orders 1

Weapon builder

Website builder & design 2

AI page writer
Range and class booking sections

Range 12

Lane reservations and online booking
Waiver signing (tablet, phone, online)
Lane board
Phone check-in by QR code
Shooter check-in
Lane assignment
Add rentals & ammo
Range billing
Range rate plans
Range self check-in station
Rental inventory
Waiver templates

Training & EDU 3

Class builder w/ schedules
Class registration (in store and online)
Pick your trainer

Multiple locations 1

Multiple store locations

HR & payroll 19

Coming soon
Sale clearance at the register
4473 signer record
Certification and clearance tracking
Employee records and job access
Time clock at the register
Breaks and overtime rules
Scheduling and staffing
PTO and sick leave
Termination in one step
Team step in store setup
Payroll from approved hours
Payroll tax deposits and filings
Contractor pay and 1099s
Pay stubs and W-2s for staff
Garnishments
Switch from another payroll
Tips and tip pools
Commission plans
Workers' comp, health and 401(k)

Omniscient Guntry Club

Guntry Club

Ask us

230 features

Elevate the experience. One system that covers everything a high-end establishment needs.

Everything in Gun Range, plus:

Restaurant & bar 21

Coming in 2027
Shoot-then-drink gate
No lane after a drink
ID check for every drinker
Gun and ammo sales after a drink
Cut-off on every register
Bar tabs on a card hold
Tips
Happy hour pricing
Sold-out items
Menu on your register
Kitchen tickets
Kitchen screen
Floor plan
Split checks
Order and pay from the table
Lane and table bookings
Food and alcohol tax
Member charge accounts
Tip pooling
Bar inventory
End-of-night reports

Gym & fitness 30

Coming in 2027
Club memberships
Contract terms
Freezes
Dues that collect themselves
Family plans
Fast check-in
Class schedule that builds itself
Waitlists and no-show fees
Class and session packs
Personal training booking
Trainer earnings report
Gym waivers and age rules
Members at risk
Member portal
Join online
The BRT member app
Phone check-in
Book from the phone
Exercise library
Workout builder
Workout logging
Progress and records
Body measurements and photos
Trainer programs and check-ins
Streaks and badges
Wearable sync
Meal photos for your trainer
Gym leaderboards
Everything on one bill
Door access

14-day full-access trial after your demo · no contracts · no transaction fees · cancel anytime

Compare any two plans

§ Compare

Compare any two plans

Pick where you are and where you are headed. You see exactly what the step up adds.

From To

Home-FFL / Gunsmith
Gun Show / e-Commerce
Gun Store
Gun Range / Training
Guntry Club

Sales

Excise tax exemptions Record excise-tax exemptions on qualifying sales.
Price overrides Change an item's price at the counter when the catalog price is wrong.
Register & checkout Ring up sales by scan or search, park and resume tickets, take payment and print or email receipts.
Restocking and refund fees Charge a restocking or refund fee automatically on returns.
Returns & exchanges Take items back, swap them, and put returned firearms back on the books.
Keyed-in card on firearm sales Let a manager approve finishing a firearm sale paid by a typed-in card.
Manual line discounts Knock a dollar or percent amount off any item on a ticket.
Manager overrides Let a manager approve a cashier's restricted action with a badge or PIN at the register.
Special orders Order an item the store does not stock for a customer, with a deposit, from the ticket.
Tax-exempt and resale sales Take tax off a sale with a reason or a resale certificate, including dealer-to-dealer firearm sales.

Financials

Card surcharge Add a card surcharge at checkout, shown to the customer before they pay.
Card transactions and batches See every card terminal transaction and its result.
In-store card terminal Take card payments on a reader at the counter.
Refunds to the original card Refund to the card the customer paid with.
Online card payments One merchant account takes cards on your website, counter and invoices.
Split payment Let a customer pay one ticket with more than one method, like part cash, part card.
Cash management Record cash drops, payouts and float.
Quick invoices Email a customer an invoice they pay online.
Remote payments and payment links Send a payment link or quick invoice so a customer can pay from home.
Recurring billing Charge a customer on a schedule, with pause, skip and resume.

Compliance & ATF

4473 corrections Correct a completed 4473 the ATF way, with the original kept intact.
A&D book import Bring your existing bound book over from another system.
A&D bound book Keep the electronic acquisition and disposition book, with corrections, print and export.
ATF inspection link Give an inspector a time-limited read-only link to your records and log what they view.
Digital 4473 Complete Form 4473 electronically with ID scan, signatures and PDF records.
FFL transfers Take in guns shipped from other dealers and run the transfer sale.
Multiple handgun sale reports Build, print and email ATF Form 3310.4 and the state copy.
State and age sale rules Stop sales to buyers under the legal age for the item.
4473 kiosk Let buyers fill out their 4473 on a store tablet or their own phone.
E-NICS background checks Run, track and answer E-NICS checks from the sale, including delayed-check follow-up.
Electronic fingerprints Capture fingerprints on a scanner and build ATF fingerprint files.
NFA transfer automation Manage Form 4 transfers end to end: parties, photos, documents, batches and status.

Inventory & restock hub

Distributor feeds Live stock and pricing feeds from the distributors you buy from, feeding the restock hub and the online store.
Consignment Sell guns on consignment at the consignor's price and track payouts due.
Restock hub order builder Build and save distributor orders in one place.
Send orders to distributors Place a purchase order with a distributor from the restock hub.
Write-offs Remove stock for damage, theft, loss or internal use with a reason.
Barcode labels Print price and barcode labels for products.
Inventory counts Run full or partial stock counts by scanning and post the differences.
Inventory import Upload your stock from a spreadsheet and check it before it goes live.
Low and dead stock alerts Get emails when items run low or stop selling.
Reorder suggestions and restock levels Get suggested quantities and set the stock level that triggers a reorder.
Trade-ins Take a trade-in and apply its value to the customer's ticket.
Used gun buys Buy firearms and goods from the public and log them into the A&D book.

Clients & loyalty

Customer list A basic list of your customers with contact details you can update.
Customer privacy and data removal Log, export and carry out a customer's data request while keeping records the law requires.
Firearm pickup reminders Remind customers automatically when a transferred gun is waiting for pickup.
Customer import Bring your existing customer list in from a spreadsheet.
Customer records and profiles Keep customer profiles with notes, photos, documents, households and purchase history.
Gift cards Sell, redeem and adjust gift cards.
ID scan to customer Scan a driver's licence to find or create the customer automatically.
Layaway Hold items on layaway with payments over time.
Store credit Issue and track store credit.
Loyalty points Award and redeem points, with expiry.
Member billing Renew memberships automatically and retry failed cards.
Membership plans Create membership plans with prices and perks.

Marketing

Discount codes Apply promo codes at checkout.
Email signup list Collect newsletter signups with a confirm-your-email step.
Events calendar Post events on your website calendar for shoppers to see.
Send email from your address Customer emails go out from your own email address.
Tracking pixels Add Meta, Google and other ad pixels to your website.
Promotions Run sales and promotions automatically.

E-commerce & orders

Product editing Change prices, photos, descriptions and specs on any product.
Add your own products Create products that are not in any distributor catalog.
Catalog markup pricing Set one markup for the whole catalog instead of pricing every item.
Category margin overrides Set a different margin for any category. A parent category's margin applies to all its subcategories.
Brand margin overrides Set a different margin for any brand. A brand's margin takes priority over its category's.
Catalog search and filters Shoppers search with autocomplete and filter by category, brand and specs.
Choose categories and brands to sell Sell everything, or pick only the categories and brands that belong in your store.
Distributor drop-ship of web orders Web orders for distributor stock are sent to the distributor to ship.
FFL finder for firearm orders Firearm buyers pick the nearest receiving FFL at checkout and can change it later.
Shopping cart and secure checkout Shoppers add to cart and pay online by card.
Store on your existing website Show your products, schedules and checkout on a website you already have.
Online store on your inventory Sell your in-store inventory online from the same catalog.
Packages (builder and website sections) Bundle products into packages with their own price and photos.
Weapon builder An interactive configurator where shoppers build a firearm part by part.

Website builder & design

Site style guide Add your logo and colors once; your website, receipts and emails use them.
Business profile Describe your shop in a few lines; we use it to write your website.
Age gate Ask visitors to confirm their age before they enter your website.
Drag-and-drop website builder Build and edit your website pages from ready-made sections, with no code.
Media library Manage all your images, see where each is used, and replace it everywhere at once.
Multiple website designs Keep several site designs, duplicate one, or save one as your own template.
Publish and version history Make your saved draft live and roll back to any earlier version.
Website design templates Pick a template and get a first draft of your site written from your shop profile.
Your own web address Connect your domain with automatic secure certificates.
Website extensions Add vetted third-party tools to your website and roll them back if needed.
AI page writer Rewrite any section or draft a whole page's copy with AI.
Range and class booking sections Put range lane booking and upcoming class schedules on your website.

Gunsmithing

Gunsmith work orders Take guns in for service, track status and hand them back.
Service fees Set up fees and non-stock items like transfer or cleaning fees.
Gunsmith customer updates Text and email customers as their job moves along.
Gunsmith estimates Send an estimate the customer approves online.
Gunsmith parts and ordering Add parts to a job and order them from your distributors.
Gunsmith photos Require intake and completion photos on each job.
Release special orders before payment Let a manager order parts before the deposit is paid.

Range

Lane board See every lane's status and time left live.
Lane reservations and online booking Book lanes at the counter or online, with deposits and limits.
Phone check-in by QR code Let shooters check in from their phone by scanning a QR code.
Shooter check-in Check shooters in at the counter and confirm their waiver.
Lane assignment Put each shooter on an open lane.
Add rentals & ammo Add gun rentals and ammo to a shooter's lane.
Range billing Bill lane time with everything added to it.
Range rate plans Set lane prices by time, day and member.
Range self check-in station Let shooters check themselves in on a kiosk.
Rental inventory Track rental guns and gear by model and unit.
Waiver signing (tablet, phone, online) Let customers and groups sign on a kiosk or by text link.
Waiver templates Turn your own waiver PDF into a signable form, with an intro video.

Training & EDU

Class registration (in store and online) Sign students up, take payment and keep a waitlist.
Class builder w/ schedules Create classes and schedule sessions with seats and instructors.
Pick your trainer Customers choose their instructor when they book a class.

Reports & analytics

Sales history Look up past sales and reprint receipts.
Business dashboard A home screen with sales, setup progress, notifications and reminders.
Economic nexus tax report Track out-of-state sales against each state's tax registration threshold.
Website and sales analytics Visitors, traffic sources, top products and sales trends.
Inventory aging report See how long stock has sat unsold.
Marketing analytics Campaign results, goals, checkout funnel and what shoppers search for.
Shift and cash reports See sales and cash by shift and register.
Stocking gaps report Find items you should be stocking.

Multiple locations

Multiple store locations Switch between your stores from one login.

Store security & setup

Account recovery contacts Name trusted contacts who can help you get back in.
Data exports Download your records, including regulated records.
Practice mode Practise in a safe copy of your store without touching real records.
Sign-in security Protect sign-in with two-factor codes and passkeys.
Store setup checklist One page that walks you through every setup step.
Your plan and billing See your plan, change it, and update the card you pay us with.
Organization security policy Set sign-in rules every staff member must follow.
Shifts Open and close shifts with counted cash.
Staff roles and permissions Give each staff member only what their role needs.
Team users Give each staff member their own login, and reset or suspend it.

Hardware & apps

Local desktop software Enroll the on-site companion device that keeps a local copy of your records.
Counter POS app Install the POS app on the store computer.
In-store appliance Keep selling and run NICS when the internet is down, from a box in the store.
ID card scanner Connect a scanner to capture ID images for the 4473.
Kiosk devices Pair tablets as 4473, NFA, waiver or check-in kiosks.
Multiple registers Set up more than one register for shifts and ticket tracking.
Receipt and label printers Connect receipt and label printers.

Take command

Ready to run your whole shop from one screen?

Book a demo