One platform. Every part of the business.
The storefront, the bound book, the register, the suppliers, the compliance, the scheduling. All connected, all running together.
Request DemoSell online by the end of the day
Stand up a compliant online store without fighting a generic website builder. Pick a template, connect drop-ship and direct checkout, and you're live in under an hour. Want it done for you? Business+ includes a custom website build.
Capabilities
- Website builder & templates
- Multi-variant widget catalog
- Custom domain, DNS & SSL
- Drop-ship + direct checkout builder
- Bundle & package builder Business+
- Done-for-you custom build Business+
Capabilities
- Automatic A&D bound book
- Automated regulatory feeds
- ATF inspections portal Business+
- State-nexus dashboard with automatic tax collection
- Regulated firearm sales Business+
Your bound book is right when the inspector asks
Every acquisition and disposition writes itself as inventory moves and firearms sell. Automated regulatory feeds keep you current, and a scoped inspection link hands records over clean. Full depth on the Compliance page.
See how compliance worksOne register for everything you sell
Firearms, accessories, classes, rentals, layaway: rung up from one screen, with compliance handled in the same transaction. NICS and NFA are built into the POS, not bolted on.
Capabilities
- Integrated POS core operations Business+
- Inventory & purchasing Business+
- Customer programs & loyalty Business+
- Layaway
- Gunsmith work orders Business+
- POS with NICS + NFA integration Business+
Capabilities
- Multi-distributor Restock Hub
- Distributor/supplier integration
- 3 suppliers Core
- 6 suppliers + your own products Business
- 100,000+ catalog items + unlimited integrations Business+
- Drop-shipping (all tiers)
- Catalog management
Restock from one place, not ten portals
Compare distributors and reorder from a single hub instead of logging into each supplier separately. Start with a handful of suppliers and grow to unlimited integrations and your own catalog.
Skip the five-figure kiosk
Full NFA is built into the platform that already runs your store: eForms, responsible-person tracking, and suppressor and SBR workflows. No separate five-figure kiosk to buy, wait for, and maintain. The 4473 capture and ID scan live right in your POS.
Capabilities
- NFA workflow: manual basics Business, automation Business+
- In-store 4473 kiosk + ID scan built in Business+
- Responsible-person tracking
- Suppressor & SBR workflows
- Weapon Builder included Business+
Capabilities
- Events coordination calendar Business
- Compliance & inventory notices Business+
- Class management Business+
- Firearm rentals Business+
- Range & lane management Business+
- Waivers
Book classes and lanes where you already sell
Run classes, manage range lanes and rentals, and collect waivers from the same platform as your store, with event notices and inventory alerts where it matters.